The Simple Kind to Skin Purifying Cleansing Lotion is ideal for gently cleansing drier skin; with its creamy no-rinse formula, this cleansing lotion makes the first step in your skincare routine quick and easy. Knowing how to use our Simple cleansing lotion is easy: just apply the product to cotton wool and sweep over your skin using upwards and outwards movements; this helps to avoid pulling your skin downwards as you cleanse. These little skincare tips can all contribute to skin feeling happier and looking healthier!